SRA NRF Study Mission - New York City 2018





The local Delegation comprising senior management level representatives from 15 SMES,

5 non-SMEs and officials from SPRING Singapore, International Enterprises and Singapore

Tourism Board have returned after attending the annual National Retail Federation’s (NRF)

Retail BIG Show 2018 from 14-16 January 2018.


The NRF Retail BIG Show is a three-day business conference that offers education,

networking, and a showcase of technologies and solutions for the retail industry and

brings together the largest gathering of industry executives for discussions of the latest

industry trends and gives attendees an unparalleled view into how retail brands of all

sizes are transforming themselves for the digital age.


Delegates also met with leading Retailers in New York from Lord & Taylor,

Vera Bradley, Wolf & Badger, Nike, Samsung. They also enjoyed guided tours by the

management team at The Shops at Columbus Circle, Brookfield Place, Westfield

World Trade Centre and the New York Times.


Retailers gleaned invaluable insights, enjoyed a time of fruitful networking sessions

and enjoyed private tours throughout the trip. It was a resounding

success and we look forward to conducting more trips in the future.


Learning from visionaries in Retail

The Study Mission achieved the following objectives:-


a. Study the latest consumer and technology trends affecting the retail trade in the

US and establish valuable contacts with potential technology vendors offering innovative

retail technologies which can be applied in Singapore


b. Learn through visits to retail stores which have adopted technology to enhance customer

experience and improve productivity, and learn about the obstacles faced in building an

omni-channel retail business model


c. Learn from best-in-class retailers in the areas of brand storytelling, service excellence,

strategic advertising, retail innovation and omni-channel customer engagement.

New York Study Mission National Retail Federation Big Show 2018 Singapore

(Group Picture at the Feature Stage Presentations @ the NRF) 


Bringing Home the Best from New York’s Retail Scene

Based in the US, the National Retail Federation (NRF) is the world’s largest retail trade

association, representing US retailers. Its members include department stores, specialty

retailers, internet retailers and grocery stores. NRF’s Retail BIG Show is a three-day business

conference that offers education, networking, and a showcase of technologies and solutions for

the retail industry.


The three-day conference commenced on January 14, 2018, at the Jacob K. Javits Convention Center

in New York City. A renowned line up of the keynote speakers included:



An estimated 35,000 participants were in attendance with 18,000 Retailers coming from 3,500

companies across 95 countries across the Globe.


In line with the Retail Industry Transformation Map, this study mission immersed retailers

in first-hand case studies and offer rich conversations with international counterparts who

have succeeded in transforming their retail businesses in the evolving retail landscape.


SRA works closely with SPRING Singapore in encouraging our local retailers to upgrade

and go digital. This study mission is part of SRA’s efforts to drive industry transformation

and strengthen the support for our local retailers.


Singapore Retailers on this Study Mission include Benny’s Gems Creations, Commune Lifestyle,

Crocs, CYC, Gryphon Tea, Klosh, Luzerne, Megafash. Audaash/Save My Bag, Norbreeze

(represents brands such as Pandora, Timberland, Bering, Danile Wellington and Cocomi),

Pet Lovers,  Phoon Huat Pte Ltd, Pire Senses (distributor for Yankee Candle, Millefriori and Candle Warmers),

Star Furniture and Wing Tai.  


The Study Mission was lead by Ms. Rose Tong, Executive Director of the Singapore Retailers Association. 

Imperative for Homegrown Retailers to Learn, Adapt and Adopt

With the sweeping age of fast-evolving consumer trends, our local businesses are required

to seek more efficient and innovative ways to supplement their business models to stay

ahead of the competition. Amongst the list of the 34 delegates on this

Study Mission, a few notable businesses and brands shared their key learning moments and

takeaways from the trip.


Mr. Kent Teo, CEO, Invade Industry

“All in all, it was a fruitful journey. I was able to network with many of the retailers on the trip, where

we were able to share and better understand some of the challenges faced by the industry.”  


Ms. Tracy Fang, Senior Training & Development Manager, Wing Tai Retail Management

“Overall the Study Mission had a great organizing committee striving its very best to cater to different needs of the participants.” 


Ms. Shermaine Wee, Director of Marketing and Operations, Klosh

“The trip was well organized, and the programme was very well planned out. I personally enjoyed the unique visit to

The New York Times where we learned about the importance of attracting subscribers rather than advertisers.


Mr. Anders Peter Juel Sauerberg, CEO, Norbreeze Group

“It was very fruitful and inspiring study trip. I am working on a complete presentation of my key findings and observations to share with my executive management team and board members. I plan to give recommendations on the short, mid and long-term plans for the company stemming from the insights I’ve gained on the study mission.”


The Singapore Retailers Association remains committed to championing the industry’s

interests and assisting our members in overcoming the challenges of a trying economic landscape.

This study mission is one of the many upcoming initiatives the Association has planned as part of

the Local Enterprise & Association Development (LEAD) project journey.    

New York Study Mission National Retail Federation Big Show 2018 Singapore

(Debrief Lunch At Eataly Italian Restaurant, New York)

New York Study Mission National Retail Federation Big Show 2018 Singapore westfield warner center

(Paying a visit to Westfield World Trade Centre to learn about its thriving retail landscape)

(Learning from the iconic Samsung 837 Store) 

(Behind the scenes access to The New York Times.) 

(Picking up key learning moments outside the World's Largest Macy's) 

(Samsung proudly showcasing their retail technologies at the NRF)

(Delegates recharging over lunch & Ice Cream)