Upskill and retrain your employees so that they can better understand various job roles in the organisation, learn and develop new skills and strategies to help prepare your business for the recovery ahead. 

---

Support Retail Business with Marketing Campaigns

(RET-PCM-3005-1.1)

 

Date: 7 & 8 Jan, 4 & 5 Feb, 8 & 9 Mar, 8 & 9 Apr, 6 & 7 May, 3 & 4 Jun, 5 & 6 Jul, 5 & 6 Aug, 6 & 7 Sep, 7 & 8 Oct, 4 & 5 Nov, 6 & 7 Dec​ ​2021

Time: 9am to 6pm

 

Consumer behavior has changed over the past few months. The way you communicate needs to change, too. It is important to rethink and adjust your marketing campaigns, explore how different approaches and tactics might help you uncover new opportunities to grow your business.

 

Key Takeaways: 

• Execute marketing campaigns in alignment to marketing strategies, operational plans and budgets
• Analyse pre-campaign testing outcomes to develop and improve future marketing campaigns 
• Monitor customer feedback and media platforms to evaluate campaign performance and effectiveness
• Factors for consideration when selecting the right marketing mix, types of products and/or services to be advertised and campaign schedules

Full fee: $450.00

Total nett fee payable, including GST: 

Nett fee after SkillsFuture Singapore (SSG) funding for Singaporeans/Singapore PRs: $81.50 (SME) | $209.50 (Non-SME)

Nett fee after SkillsFuture Mid-Career Enhanced Subsidy (MCES) for Singaporeans aged 40 years and above: $81.50

Nett fee after Workfare Training Support (WTS) funding for Singaporeans aged ≥ 35 years and earning ≤ $2,000/month: $57.50

 

---

 

Date: 5 & 6 Jan, 1 & 2 Feb, 3 & 4 Mar, 6 & 7 Apr, 4 & 5 May, 1 & 2 Jun, 2 & 3 Jul, 2 & 3 Aug, 2 & 3 Sep, 4 & 5 Oct, 1 & 2 Nov, 2 & 3 Dec​ 2021

Time: 9am to 6pm

 

Consumers' preferences are often associated with the quality of services delivered by the organisation. Leverage great customer service experiences to stand out from your competitors, grow your customer base and attract more sales.

 

Key Takeaways: 

• Develop service operations plan that is in line with the organisation’s customer-focused strategy
• Communicate service operations plan to team effectively 
• Evaluate performance of service operations against organisation's KPI
• Take corrective actions to improve service operations performance

Full fee: $650.00

Total nett fee payable, including GST: 

Nett fee after SkillsFuture Singapore (SSG) funding for Singaporeans/Singapore PRs: $110.50 (SME) | $455.50 (Non-SME)

Nett fee after SkillsFuture Mid-Career Enhanced Subsidy (MCES) for Singaporeans aged 40 years and above: $110.50

Nett fee after Workfare Training Support (WTS) funding for Singaporeans aged ≥ 35 years and earning ≤ $2,000/month: $78.00 

---

 

Manage Customer Relationships for Retention and Loyalty 

(RET-CAR-4002-1.1)



Date: 14 & 15 Jan, 18 & 19 Feb, 15 & 16 Mar, 15 & 16 Apr, 10 & 11 May, 10 & 11 Jun, 12 & 13 Jul, 16 & 17 Aug, 13 & 14 Sep, 14 & 15 Oct, 11 & 12 Nov, 9 & 10 Dec​ 2021

Time: 9am to 6pm

 

Building customer loyalty isn't easy, but it's worth the effort. 

 

Build a strong bond with your customers so you can establish a strong customer base and let your loyal customers be your brand ambassadors. Loyal customers provide word-of-mouth endorsements that can help you strengthen your brand. 

 

This course helps you to:

• Understand and select methods to build customer loyalty and retention
• Convert customers to brand advocates through exemplary customer service
• Provide tailored recommendations for products and/or services based on known target customer needs 
• Manage, monitor and measure effectiveness of customer relationship programmes

Full fee: $650.00

Total nett fee payable, including GST: 

Nett fee after SkillsFuture Singapore (SSG) funding for Singaporeans/Singapore PRs:  $110.50 (SME) | $455.50 (Non-SME)

Nett fee after SkillsFuture Mid-Career Enhanced Subsidy (MCES) for Singaporeans aged 40 years and above: $110.50

Nett fee after Workfare Training Support (WTS) funding for Singaporeans aged ≥ 35 years and earning ≤ $2,000/month: $78.00 

---

 

Promote Customer Centric Culture for Quality Service

(RET-CEX-3014-1.1)

 

Date: 18 & 19 Jan, 22 & 23 Feb, 18 & 19 Mar, 19 & 20 Apr, 17 & 18 May, 14 & 15 Jun, 15 & 16 Jul, 19 & 20 Aug, 16 & 17 Sep, 18 & 19 Oct, 15 & 16 Nov, 13 & 14 Dec 2021

Time: 9am to 6pm

 

Being a customer-centric company is more than just offering good customer service. 

It is about putting your customer at the core of your business, where every process is designed and executed with customer satisfaction in mind.

 

As service leaders at our work environment, it is critical to build quality service through promoting a customer centric culture, a culture where there is strong desire for teams to provide value-added, positive consumer experience.

 

This course helps you to:

• Demonstrate the characteristics of a role model that reflect the organisation's vision, mission and values
• Encourage team to deliver quality service
• Promote a customer-centric culture within the service environment to achieve service excellence
• Monitor performance of self and team to ensure consistency with the organisation’s guidelines

Full fee: $420.00

Total nett fee payable, including GST: 

Nett fee after SkillsFuture Singapore (SSG) funding for Singaporeans/Singapore PRs: $71.40 (SME) | $177.40 (Non-SME)

Nett fee after SkillsFuture Mid-Career Enhanced Subsidy (MCES) for Singaporeans aged 40 years and above: $71.40

Nett fee after Workfare Training Support (WTS) funding for Singaporeans aged ≥ 35 years and earning ≤ $2,000/month: $50.40 

---

Manage Marketing Mix for Retail Growth 

(RET-BRM-4005-1.1)

 

Date: 25 & 26 Jan, 22 & 23 Feb, 25 & 26 Mar, 26 & 27 Apr, 17 & 18 May, 21 & 22 Jun, 15 & 16 Jul, 23 & 24 Aug, 23 & 24 Sep, 25 & 26 Oct, 22 & 23 Nov, 16 & 17 Dec 2021 

Time: 9am to 6pm

 

Marketing is at the core of every business. The right combination of marketing mix enables the company to develop the right pricing and promotion strategies and deliver better customer experiences. 

 

Key Takeaways: 

• Monitor marketing mix against marketing performance 
• Select and communicate marketing mix that best satisfies target customers
• Evaluate performance of marketing mix through engaging stakeholders
• Emerging trends that create retail marketing opportunities

Full fee: $620.00

Total nett fee payable, including GST: 

Nett fee after SkillsFuture Singapore (SSG) funding for Singaporeans/Singapore PRs: $105.40 (SME) | $423.40 (Non-SME)

Nett fee after SkillsFuture Mid-Career Enhanced Subsidy (MCES) for Singaporeans aged 40 years and above: $105.40

Nett fee after Workfare Training Support (WTS) funding for Singaporeans aged ≥ 35 years and earning ≤ $2,000/month: $74.40

---

Effective Management of Visual Merchandising Presentation

(RET-VDS-4005-1.1) 

 

Date: 28 & 29 Jan, 25 & 26 Feb, 29 & 30 Mar, 28 & 29 Apr, 20 & 21 May, 24 & 25 Jun, 26 & 27 Jul, 26 & 27 Aug, 27 & 28 Sep​, 28 & 29 Oct, 25 & 26 Nov, 20 & 21 Dec 2021

Time: 9am to 6pm

 

Attractive merchandise presentation can encourage buying in the retail shops. 

 

Key Takeaways: 

• Apply the principles of visual displays when guiding and monitoring team members to follow guidelines that support branding and marketing activities
• Manage Visual Merchandising plans and standards
• Develop merchandise presentation checklist to maintain store standards
• Evaluate effectiveness of visual display and usage of space
• Implement corrective actions to improve visual display

Full fee: $750.00

Total nett fee payable, including GST: 

Nett fee after SkillsFuture Singapore (SSG) funding for Singaporeans/Singapore PRs: $127.50 (SME) | $562.50 (Non-SME)

Nett fee after SkillsFuture Mid-Career Enhanced Subsidy (MCES) for Singaporeans aged 40 years and above: $127.50

Nett fee after Workfare Training Support (WTS) funding for Singaporeans aged ≥ 35 years and earning ≤ $2,000/month: $90.00 

---

 

Manage Service Operations for Service Excellence 

(RET-CEX-3016-1.1)

 

Date: 21 & 22 Jan, 25 & 26 Feb, 22 & 23 Mar, 22 & 23 Apr, 20 & 21 May, 17 & 18 Jun, 26 & 27 Jul, 23 & 24 Aug, 20 & 21 Sep, 21 & 22 Oct, 18 & 19 Nov, 15 & 16 Dec 2021 

Time: 9am to 6pm

 

Effective management of service operations is essential for providing excellent customer service. It is important to understand the service needs of your target market, plan and manage the processes involved in service delivery, ensure service standards are met and improve the operational efficiency of the organisation.

 

Key Takeaways: 

• Recognise, deploy and monitor resources for service operations 
• Implement service operations to achieve service excellence 
• Resolve service challenges
• Review service operations

Full fee: $420.00

Total nett fee payable, including GST: 

Nett fee after SkillsFuture Singapore (SSG) funding for Singaporeans/Singapore PRs: $71.40 (SME) | $177.40 (Non-SME)

Nett fee after SkillsFuture Mid-Career Enhanced Subsidy (MCES) for Singaporeans aged 40 years and above: $71.40

Nett fee after Workfare Training Support (WTS) funding for Singaporeans aged ≥ 35 years and earning ≤ $2,000/month: $50.40 

 

Improve Productivity Performance for Service Excellence

(RET-INO-3007-1.1)

 

Date: 11 & 12 Jan, 8 & 9 Feb, 11 & 12 Mar, 12 & 13 Apr, 10 & 11 May, 7 & 8 Jun, 8 & 9 Jul, 12 & 13 Aug, 9 & 10 Sep, 11 & 12 Oct, 8 & 9 Nov, 8 & 9 Dec 2021 

Time: 9am to 6pm

 

Retail businesses are continually seeking improved productivity in retail performance.

 

Key Takeaways: 

• Identify potential areas and opportunities for productivity measurement and improvement
• Select and implement tools and techniques for productivity improvement
• Monitor and analyse productivity performance data
• Recommend productivity improvement 

Full fee: $330.00

Total nett fee payable, including GST: 

Nett fee after SkillsFuture Singapore (SSG) funding for Singaporeans/Singapore PRs: $35.31 (SME) | $70.62 (Non-SME)

Nett fee after SkillsFuture Mid-Career Enhanced Subsidy (MCES) for Singaporeans aged 40 years and above: $35.31

Nett fee after Workfare Training Support (WTS) funding for Singaporeans aged ≥ 35 years and earning ≤ $2,000/month: $17.65

---

Participants are required to prepare a laptop or PC with webcam, or Tablets to view training materials and complete compulsory assessments. 

Limited to 3 classes for each course, maximum 20 participants per class. Registration will be on first come-first serve basis. SIGN UP NOW!



For registration and full course details, please contact

Elise Lee | elise@sra.org.sg | 9768 6981