Safe Distancing Measures by Enterprise Singapore(ESG)

Dear Members,


Enterprise Singapore(ESG) has released safe distancing measures to be added to protocols already in place by the SG CLEAN Campaign. These proactive measures come at a time of growing uncertainty and have been released to prevent Singapore from escalating beyond this point.


Please take note of and implement these points: 


  1. Crowd and queue management
    1. Space out the queueing of shoppers (at least one metre apart) for fitting rooms and cashiers.
    2. Use floor markers to mark queueing positions for shoppers.
    3. Encourage the use of self-checkouts, and cashless or contactless payment to speed up processing of payment and reduce cash-handling.
    4. Limit the number of shoppers within the store to allow for at least a metre spacing between them. This can be done by letting shoppers into the store progressively3.
  2. Communication
    1. Train service staff to provide clear communication on safe distancing measures.
    2. Put up simple signage to clearly communicate these practices to shoppers.
  3. Extra measure to ensure well-being of shoppers
    1. Place hand sanitisers in close proximity to high touch surfaces like door handles so that staff and shoppers can sanitise their hands after touching these surfaces.
    2. Conduct frequent disinfection of common spaces and increase frequency of cleaning of high touch surfaces and interactive components such as self-checkout kiosks.
    3. Remove product testers and samples that require customer contact, e.g. cosmetics and food samples.
    4. All retail establishments must implement temperature screening and health declaration by employees each time they report for work; ensure cleanliness and hygiene practices; and comply with MOH advisories. 
    5. Establishments must implement the sanitation and hygiene practices recommended under the SG Clean campaign.



1. Crowd and queue management:

a. Limit the number of people entering the premises to minimise overcrowding, especially during peak periods, so that the occupant load does not exceed one person per 16 square metres (sqm) of usable space.

b. Do not allow groups of more than 10 persons to form. Quickly disperse any such group.

c. Allow tenants to mark queue spots outside their unit, to ensure shoppers in queues stand at least one metre from one another.

d. Allow tenants to extend temporary seating or queues beyond their premises to spread out the crowd where space permits. No enforcement action will be taken by the relevant authorities, provided:

  • Fire escape routes, fire engine access lanes and pedestrian walkways are not blocked.
  • Pedestrians are not obstructed.
  • Nearby residents (especially in heartland estates) are not disturbed.
  • Products are not displayed or advertised.
  • Mall owners seek relevant landowner’s consent for such temporary seating and queue areas, if the spillover area is not owned by the mall operator.

e. Mall operators with office tenants must stagger the office and lunch hours for their workers to ease peak hour congestion.

2. Suspension of large group and communal activities:

a. Close common amenities such as infant and children’s play areas or playgrounds, both indoors and outdoors.

b. Close all bars and entertainment venues like nightclubs, pubs, discos, cinemas, theatres, karaoke outlets, arcades and other similar venues.

c. Suspend all centre-based tuition and enrichment classes.

d. Fitness studios may continue to remain open but must adhere to the applicable safe distancing measures2.

e. Defer or cancel all events (e.g. exhibitions), regardless of size.

f. Suspend open atrium sales and promotional activities3.

g. Cease activities such as busking or live music performances, which are likely to cause patrons to congregate.

h. Groups of diners or shoppers must be limited to 10 persons or fewer4.

3. Other measures to ensure the well-being of patrons:

a. Place hand sanitisers close to high touch surfaces like door handles and entrances and exits so that staff and patrons can sanitise their hands after touching these surfaces.

b. Frequently disinfect common areas in accordance with the sanitation and hygiene advisory issued by the National Environment Agency5. The frequency of cleaning and disinfection should be increased and be commensurate with the volume of traffic in the shopping mall or standalone store.

c. Train service staff to provide clear communication on safe distancing measures.

d. Put up simple signage at common areas like store entrances, common corridors, lifts, escalators and concierge, to clearly communicate these practices to shoppers.

4. These safe distancing measures complement the sanitation and hygiene practices recommended under the SG Clean campaign and are in accordance with MOH health advisories.




Enforcement of Measures

  1. Government agencies will be stepping up enforcement of these safe distancing measures. Non-compliance to the safe distancing measures is an offence under the Infectious Diseases Act. Penalties for non-compliance include a fine of up to S$10,000 or imprisonment of up to six months or both. In addition, existing levers under the Infectious Diseases Act, including the temporary suspension of operations, may be used against persons and operators who do not comply with the Regulations


Click the poster below to see the video for retail establishment safe distancing measures



For Retail Establishments 

View this page

For Malls and Standalone Stores

View here



Organiser:  SRA

Contact Person:  Anwar

Tel:  63600187

Fax:  63347303