LATEST NEWS

SRA ACE Cycle 3 - Service Leader Board

SRA Achievement in Customer Experience Programme (SRA ACE Programme)

Singapore's First Omni-Channel Mystery Shopping Programme for the Retail Industry

Guided by SRA’s primary objective to help retailers improve business standards, professionalism, and productivity, SRA recognises that it is an ongoing journey in enhancing retailers’ service standards and customer’s shopping experiences, which we are fully committed to. The SRA ACE Programme aims to set industry and sectoral benchmarks for service delivery, enabling companies to compare against competitors, understand their strengths and weaknesses across multi-channel touch points. 

With the changing retail landscape, greater customer expectation on shopping experiences, advent of social media, coupled with the growing reach of online retailing, SRA introduces Singapore's First Omni-channel Mystery Shopping Programme for the Retail Industry - SRA Achievement in Customer Experience Programme, or the SRA ACE Programme. One year and 3 cycles on, SRA has conducted more than 3,200 mystery audits for the SRA ACE. 

                                    

Congratulations to the Service Sector Winners of the SRA ACE Cycle 3  !   

SRA PLATINUM ACE & TITANIUM ACE WINNERS: Cycle3 (Dec 2016 – Mar 2017) 

No.

Sectors         

Award

Sector Leaders

1

Cosmetics & Wellness

PLATINUM ACE

Estee Lauder – La Mer

2

Department Stores

PLATINUM ACE

Takashimaya Singapore

TITANIUM ACE

Robinsons & Co. (Singapore) Pte Ltd

3

Electrical & Electronic/ Audio Visual

PLATINUM ACE

Atlas Sound & Vision

4

Fashion & Accessories

PLATINUM ACE

Pandora

TITANIUM ACE

SUTL Sports Retailing Pte Ltd (NIKE)

5

Furniture & Furnishing

PLATINUM ACE

Simmons

6

Gifts/ Books/ Hobbies

PLATINUM ACE

RISIS

TITANIUM ACE

Royal Selangor

7

Luxury Watches / Jewellery/ Premium Gifts

PLATINUM ACE

Cortina Watch

8

Services

PLATINUM ACE

QB Net International Pte Ltd

9

Telecommunications

PLATINUM ACE

Singapore Telecommunications Ltd

 

 

Organiser:  SRA

Contact Person:  Sok Jee

Tel:  63345223

Fax:  63347303

Email:  sokjee@sra.org.sg

Website:  www.retail.org.sg