SRA-STB: Marketing Innovation Programme


What is MIP

The Marketing Innovation Programme (MIP) is an initiative that aims to inspire a culture of innovation and experimentation, by supporting great marketing ideas that inspire and deliver impactful results.

Programme Support

MIP offers dollar-for-dollar matching of marketing costsof up to $300,000 (excluding GST) per campaign!

Types of Marketing costs which are eligible for support:

  • Creative production of assets & collaterals
  • Talet Engagement
  • Media Buys

When can you sign up?

Applications will be open from 15 May to 15 October 2018.

Who is eligible?

The Marketing Innovation Programme is open to all Singapore-registered organizations looking to push the boundaries of creative marketing.

Foreign organisations may participate, but the application must be made by the locally-registered office. 

Campaigns can be executed in Singapore or overseas. Submitted campaigns must be executed between 1 January 2019 to 31 December 2019.


Click here for more details.



Organiser:  Singapore Tourism Board

Contact Person:  Amande Kho





Posted Date:  27 Jul 2018