The Great Singapore Sale 2017

SRA Presents the NEW Great Singapore Sale 2017

Singapore Retailers Association (SRA) - organiser of the Great Singapore Sale (GSS) - is pleased to invite you to participate in the new GSS 2017 featuring:

  • Official Card: UnionPay which serves the world’s largest Cardholder base of over 6 billion cards, and is accepted at over 80% of retail, lifestyle and F&B establishments in Singapore
  • New Sale Period: Fri 9 Jun - Sun 13 Aug 2017 (66 days) which will coincide with the 2nd half of the local school holidays in June, the regional holidays in our key visitor-generating markets including Indonesia (mid Jun – mid Jul) & China (Jul – Aug), and our National Day holiday in Aug   
  • New ‘Go Digital’ Initiative which will include a customised SRA "GoSpree" App, QR Codes & E-Coupons designed to enable you to reach out to consumers via their mobile devices
  • More Consumer Engagement which will include a Launch Event, 2 Roving Events & Games with prizes to be won
  • Stepped-Up Local & Overseas Marketing which will include the GSS Website (1 million pageviews expected), GSS Facebook Page, print, broadcast, digital, social media and out-of-home advertising, as well as a local and overseas media campaign
  • Additional Support from UnionPay which will include instant rewards for Cardholders to incentivise spend, and marketing support via issuing banks, UnionPay Website, UnionPay Facebook Page, local bloggers, WeChat page, and popular communication channels in China


Here’s how you can participate and make the most of the free publicity opportunities from SRA to bait tourists to make a shopping trip to Singapore, make shopping fun, engage consumers, incentivise spending, and get the buzz out there!

  • Retailers: Participate with your best offers to drive spending
  • Malls: Use decorations, entertainment, events, lucky draws, GWPs, tourist privileges, etc, to create buzz, drive footfall, engage consumers, incentivise and reward spending
  • Hotels, Attractions, F&B Establishments: Develop special promotions to boost patronage and spend
  • All: Participate with exclusive UnionPay offers to drive spend among local and overseas UnionPay Cardholders 
  • All: Sponsor vouchers to reward tourists who participate in the games at the Launch Event & 2 Roving Events eg. $20 vouchers x 100 pieces
  • All: Drive consumers to your outlets with exclusive SRA "GoSpree" App e-coupon offers* eg. $10 e-coupons to reward downloads, ‘price leader’ incentives, huge savings, 1-for-1, Buy 2 Get 1 Free for a limited time or quantity / TGIF Surprise* eg. $1 Deals for 1 day only or for the first 100 redemptions only / exclusive UnionPay offers* eg. Additional 20% off, Take another $20 off total bill (*subject to SRA’s approval)


Please click on the attachments below for more details.


Participation is FREE and open to all retail stores (including department stores, supermarkets, hypermarkets, specialty stores from all sectors eg. fashion, watches, jewellery, furniture, electronics, toys, books, etc), shopping malls, F&B outlets, entertainment establishments, hotels, spas, attractions, inbound tour operators, etc, islandwide.


Please submit the details of your confirmed generic offers, promotions, events / exclusive UnionPay offers / sponsorship of vouchers via for the chance to enjoy free publicity from SRA on the GSS Official Website (1 million pageviews expected).


If you would like to come onboard with exclusive SRA "GoSpree" App offers, please submit your brand and contact details via, and we will create an account for you to upload your offers for SRA's approval. 


We look forward to hearing from you soon. Thank you. 



The Great Singapore Sale 2017 is organised by the Singapore Retailers Association and supported by UnionPay International, Singapore Tourism Board, and Singapore Press Holdings.