Thank You for Your Nominations!

We are pleased to share that SRA has received over 4,200 Excellent Service Award (EXSA) nominations from 125 companies with 17 first time participating companies. 

A total of 182 EXSA workshops will be conducted from 16 Jul to 21 Sep 2018.

Workshop attendees will be trained in the area of service excellence and productivity, meeting and exceeding customer's expectations, teamwork, etc. They will also have the opportunity to meet with peers from other companies and exchange notes on service delivery standards in their own organisations and share challenges on meeting customers expectations these days. 

To find out more about EXSA (Retail), please contact Ms Elise Lee | Tel: 6360 0182 |  E-mail: elise@sra.org.sg 

Excellent Service Award (EXSA) 2017

The Singapore Retailers Association has successfully concluded another cycle of the Excellent Service Award with close to 3500 winners from 122 companies in year 2017. We congratulate these exemplars who tirelessly dedicate themselves to deliver exceptional customer service. 

Truly a job well done to all our winners!

On behalf of the SRA, we would like to convey our gratitude to all our Presenters, Supporters from SPRING Singapore, and all Excellent Service Partners, this Event would not have been successful without your presence and support. 

The deserving Finalists of the SRA Service Superstar Award 2017 are: 


Ms. Kamisah Binte Samat - Branch Manager, Singapore Post Limited


Ms. Krishnavane d/o S K Rajoo - Concierge Service Officer, Far East Malls Pte Ltd





Ms. Norlinda Binte Zainuddin - ION Orchard Concierge, Orchard Turn Developments Pte Ltd


CONGRATULATIONS to all our Service Superstar Finalists & Winner!



Do click the following links to view the full range of the photographs taken

15 Nov PM Session 1

16 Nov AM Session 2

16 Nov PM Session 3

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Kindly find the Opening Address and Welcome Address Included in the attachments below given by Ms. Sim Ann,  Senior Minister of State, Ministry of Culture, Community and Youth & Ministry of Trade and Industry & Mr. R Dhinakaran, President, Singapore Retailers Association, respectively.