Why is digital marketing so important for business these days?

Digital marketing is taking over traditional marketing because of its global reach. It allows business to interact and engage its targeted audience in real time at a lower costs. A properly planned and well managed digital marketing campaign draws a strong branding which is able to influence buying trends, behaviours and make consumers more connected to your brand and products.

This 2.5 day comprehensive workshop introduces you to the power of digital marketing for brands, as well as the different platforms, strategies and business models. During the workshop, you get to develop your digital marketing strategies with advices from our experienced trainer and these strategies can be then implemented on your business.

Learning Outcomes

• Understand what strategic digital marketing entails and its relationship to retail and ecommerce business
• Create a digital marketing strategy to differentiate brands
• Understand customer behaviour in social media and develop a strategy to build positive relationships with consumers and the social media
• Evaluate effectiveness of social media platforms to achieve sales and marketing KPIs
• Understand the basics of digital advertising and SEO/SEM as an essential part of marketing mix

Programme Outline

• Preamble and landscape changes in marketing
• Converting followers to fans
• Digital markting foundations
• New digital marketing model
• Understanding e-commerce and SEO     
• Differentiate to dominate
• Digital advertising fundamentals
• Campaign planning
• Group presentation

Course Fees

For enquiries, please contact Sherlene at sherlene@sra.org.sg or 9327 6769.